This seminar aims to provide PhD students with the fundamental concepts for helping PhD create impact from their research.
In particular, Students will be driven to think about the value of their research work in the market. They will explore mega-trends and markets and how to leverage the potential of innovation inside the research. They will investigate with experts the concepts of value proposition and customer, legacies, and opportunities related to the IP strategies and protection. Public and private financing strategies and opportunities will be presented with a focus on UNITN activities.
Teaching and Learning Methods
Teaching and learning methods are primarily based on applied lectures, testimonials, and real case studies from researchers, entrepreneurs, local and/or international business managers.
They combine lectures, testimonials from professionals, discussions, individual and group work, hands-on activities, and games. Participants will be evaluated with group exercise and individual reports.